Years in SEO
Hands-on since 2017
Sandal ShuklaSEO Specialist, Dubai WhatsAppDubai, UAE · Available for senior in-house & consulting roles
SEO that moves
pipeline — not just
vanity rankings.
I'm Sandal Shukla, SEO Expert & Content Strategist at Avyanco
Business Setup Consultancy in Dubai, with 8+ years across
keyword research, content strategy, technical SEO, off-page
growth and CRM-tracked organic leads — helping brands rank,
reach and convert with search programmes that feed real pipeline.
8+ yrsSEO · Dubai specialist
Keyword Research•Content Strategy•On-page SEO•Technical SEO•Link Building•Local SEO•Zoho CRM Leads•GBP & Listings•
Measurable results
Years in Dubai / UAE
Avyanco & Redberyl Digital
SEO skill set
Content · tech · off-page · local
Lead measurement
Zoho CRM conversion analysis
What I do
Content, technical, off-page and local
SEO — built for organic leads.
Keyword research & URL mapping
ROI-led keyword research, semantic anchor planning and URL maps that prevent cannibalization across service and listing pages.
Content strategy & audits
Monthly content calendars, content audits and SERP-position programmes for primary sites and supporting properties.
On-page & technical SEO
Meta titles and descriptions, technical error resolution, on-page optimisation and index hygiene that keep sites crawl-ready.
Off-page & link building
Guest posting, high DA/PA backlink acquisition, AI-assisted article publishing and structured off-page campaigns.
Local SEO & listings
Google Business Profile management plus office-space listing optimisation on Bayut, Dubizzle and Property Finder.
Leads, CRM & reporting
Organic lead generation, Zoho CRM conversion analysis and monthly SEO performance reporting for stakeholders.
Case studies
Highlights from Avyanco, Redberyl
Digital and Infinizi.
01 · AVYANCO BUSINESS SETUP · DUBAI · 2023–PRESENT
In-house SEO & content engine for business setup and auditing brands
Problem: Avyanco.com and Avyanco.com/auditing needed a repeatable SEO system — keyword ROI, monthly content, clean URL architecture and organic leads tracked through to CRM, not just ranking screenshots.
- Ran keyword research for ROI maximisation and built URL maps to stop keyword cannibalization
- Owned monthly content planning, content audits and SERP-position improvements across both properties
- Optimised on-page SEO (meta titles, descriptions, technical fixes) and planned semantic anchor text
- Executed off-page article writing and publishing with AI tools, plus backlinks and guest posts
- Managed Google Business Profile and office-space listings on Bayut, Dubizzle and Property Finder
- Tied organic lead generation to Zoho CRM conversion analysis and monthly SEO performance reports
02 · REDBERYL DIGITAL · DUBAI · 2022–2023
Agency SEO programmes: audits, links and local growth
Problem: Middle East agency clients needed depth beyond basics — competitive backlink gaps, incomplete audits, weak local SEO and social channels that were not supporting search visibility.
- Delivered keyword research, URL mapping and in-depth SEO audit reports for retainers
- Built high DA/PA competitor backlink programmes and broader link-building strategy
- Resolved technical SEO errors and planned meta tags for on-page SEO
- Shipped monthly content creation, marketing strategy and local SEO implementation
- Owned SMO: social page optimisation, content calendars and posting cadence
- Produced monthly SEO performance reports for client stakeholders
03 · INFINIZI CONSULTING · NOIDA · 2019–2022
Multi-year SEO professional: content, links and technical foundations
Problem: Consulting accounts needed consistent off-page growth, competitor-aware keyword strategy and SEO-friendly content backed by solid metadata and technical audits.
- Led guest posting, link building and off-page optimisation across active accounts
- Defined keyword strategy and URL mapping with competitor analysis
- Created SEO-friendly content and applied HTML knowledge on implementation
- Ran metadata and technical audits to keep sites healthy and indexable
Career path
From Noida SEO floors to
Dubai specialist work.
Public career record: FosterIDEAZ → Webbizz → Infinizi
Consulting → MITRAA (Ajman) → Red Beryl Digital (Dubai).
SEO full-time since 2017.
Apr 2023 — Present
SEO Expert & Content Strategist
Avyanco Business Setup Consultancy · Dubai, UAE
Keyword research for ROI, monthly content planning for Avyanco.com and Avyanco.com/auditing, content audits, on-page SEO, AI-assisted off-page publishing, Zoho CRM lead analysis, URL mapping, anchor text planning, backlinks and guest posts, technical fixes, Google Business Profile, meta optimisation, monthly reporting, and office listings on Bayut, Dubizzle and Property Finder.
Apr 2022 — Feb 2023
SEO Expert in Dubai Agency
Redberyl Digital — Middle East · Dubai, UAE
Keyword research and URL mapping, in-depth SEO audits, high DA/PA competitor backlinks, technical SEO fixes, meta tag planning, monthly content and marketing strategy, link-building strategy, local SEO, monthly performance reports, and SMO (page optimisation, calendars, posting).
Feb 2019 — Feb 2022
SEO Professional
Infinizi Consulting Pvt Ltd · Noida, India
Guest posting and link building, off-page optimisation, keyword strategy and URL mapping, HTML knowledge, competitor analysis, SEO-friendly content creation, metadata and technical audits.
Sep 2017 — Jan 2019
SEO Executive
Webbizz Infosolutions · Noida, India
Guest posting and link building, off-page optimisation, keyword strategy and URL mapping, competitor analysis, content creation assistance, metadata and technical audits.
Apr 2017 — Sep 2017
SEO Trainee
FosterideaZ Technologies Pvt. Ltd. · Noida, India
Guest posting and link building, off-page optimisation, keyword strategy, competitor analysis and content creation assistance — foundation of the SEO career path.
Tools & stack
AhrefsSemrushScreaming FrogGoogle Search ConsoleGA4Zoho CRMGoogle Business ProfileBayutDubizzleProperty FinderSurfer / AI writing toolsWordPressHTMLLooker StudioGoogle Tag Manager
Contact
Hiring for SEO, or need a second
opinion on a migration?
Based in Dubai, working GST/GMT+4 and comfortable across GCC,
UK and US time zones. I usually reply within a day.
Business Bay, Dubai, United Arab Emirates